Re: Why *I* drive an Audi (no more urQ)

[audidudi@mindspring.com (Jeffrey J. Goggin)]

>Not sure I can argue with Jeffs opinion...seems pretty simple to me.
>
>The urQ was what...~$35k+ when new in the early 80's (U.S. of course).
Adjust that puppy for inflation, >current "supercar" pricing.   How much
would you figure it for in today's dollars?  $65k?  $85k?

I'm not sure that price has anything to do with it.  At one time, the Ur-Q
was Audi's flagship; after that, it was the V8 and today, it's the A8q.  The
former is a performance car and the latter are (arguably) luxury cars ... to
my mind, this progression neatly sums up the change in Audi's direction over
the past fifteen years.

I also find it interesting that over the same time period, BMW evolved from
the 735i (definitely a luxury car) to the M3/M5/540i, et al...
 
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