Yes the price is steep on the "Big Red" conversion; however maybe you should call up your local Porshce dealer and ask the going rate of a 911tt brake kit. Remember, these are the brakes that come on a $100K car. As far as advertising. . .I'm not aware that Frank is trying to sell anything. . .only that he loves his brakes. BTW, nor am I. Dave (driving with brakes the size of a small paper plate)