Re: Audi

[quk@isham-research.demon.co.uk (Phil Payne)]

In message <19990107142042.12046.rocketmail@send103.yahoomail.com> Henrik Danford-Klein writes:

> One observation - there seemed to be much less emphasis on "track
> performance" than "real world handling".  One of the big ups for the
> Audi was the amazing grip of the car - Certainly a different
> conclusion than the Car & Driver article I remember from recently.

As a certain 328i driver found when he tried to follow me up an on-ramp
last year.

  "But I wasn't going fast - you were pulling away from me."

  "Yeah.  But _that_ is a quattro."

I often wonder if that guy went to an Audi dealership after that, or
whether he went for another BMW. He was definitely the 'BMW type'.

Over here, Audi are running a 'golf club' television campaign.  It
features a dozen or more soundbites from the kind of people you find
in golf clubs all over the world.  The last soundbite is something
like:

      "You can tell it's an exclusive place. Only got to take a
       look in the car park."

Cut-away to an A6 sweeping in to a studio shot:

      "Vorsprung durch Technik.  As NON-members might say."

-- 
 Phil Payne
 Phone: 0385 302803   Fax: 01536 723021
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