RE: Audi Commercials

["Dan Sinclair" <sinclair@prospro.com>]

I thought the A8 Crash Test Dummy commercial was great - very clever way to
tout a 5 star crash rating.

I still think, however, that Audi has not capitalized on the appeal of the
quattro.  Obviously it's not Audi's only selling point (unlike that of
Subaru - they don't talk about anything BUT the AWD).  The magazine reviews
I've read almost always test the quattro and ALWAYS tout it as a clear
advantage over the competition.  Yet Audi's latest run of commercials use
surreal still frame camera tricks to depict people gazing longingly at a
passing A6, or show reflections of vintage Audis in building facades, but
say NOTHING about the car.  I realize Audi is targeting an "upscale" market,
but do wealthy folks not care about specifics - safety, road holding and
performance?  Am I the only one who thinks that Audi is "out to lunch" on
this one?

In short, I think Audi needs to be more aggressive.  BMW doesn't advertise
their cars in slow motion in city streets - they show them doing what they
do best - tearing up s-curves.  Why not show quattros doing what they do
best - tearing up s-curves covered in compact snow and ice while Bimmers and
Benzes crawl their way home.

Dan Sinclair

   -----Original Message-----
From: owner-quattro@coimbra.ans.net
[mailto:owner-quattro@coimbra.ans.net]On Behalf Of Scott Sierakowski
Sent: Wednesday, January 27, 1999 7:18 AM
To: quattro@coimbra.ans.net
Subject: RE: Audi Commecials


How about the one there the shadow is trying to catch up with an A4, or
the crash test dummies one with the A8 (I can't rememder for sure but I
think it was an A8).