Re: piech offers bmw/rover the golf

[quk@isham-research.demon.co.uk (Phil Payne)]

In message <000401be57e7$14dc5b00$953bfea9@Dell_Boy.minedu.govt.nz> "Dave Eaton" writes:

Dave, you're MIMEing and winmail.dat-ing again.

> Piech believes a manufacturing presence in Britain would enable
> him to reach his goal of taking 10% of the British market with the
> Volkswagen brand. He has said that, after achieving strong growth
> in France and Italy, "the next target is England". At present, the
> Volkswagen brand has 6% of the market, although the VW group,
> taking in Audi, Skoda and Seat, has 9%.

As a consumer, I record that the Rover brand has vanished without trace.

I dont know what marketing they are doing, but none of it is impinging
on me - I never hear the word "Rover" on television or in the press -
none of the TV car review programmes ever feature the brand and it gets
zero column inches in the press.  The cars, OTOH, are (IMO) uniformly
quite attractive in appearance and I hear nothing bad about build
quality or reliability.  They seem to be a quiet secret kept by loyal
owners.

--
 Phil Payne
 Phone: 0385 302803   Fax: 01536 723021
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