RE: bmw/audi financing movies

["Dan Sinclair" <sinclair@prospro.com>]

>Just what we want, TV for $8!

Indeed.  One of the most gratuitous product placement films I've seen thus
far is Armageddon.  BMWs, softdrinks, Recarro seats in a lunar rover?!?
They even used uplights to illuminate the white Recarro lettering on the
seatbacks in an otherwise dark cockpit scene.  Big business - makes for some
goofy scene content though.

This may be bunk, but I heard that the BMW Z3 placement in Goldeneye was so
brief because the producers of the film held out for the highest bidder
before shooting the scene.  They actually filmed the BMW scene dead last in
the production because they weren't sure if it was going to be a BMW or an
Aston Martin or a Lotus.  Thus, no car chase in the BMW and no BMW in the
opening scene because all the other filming was done by the time the Bimmer
was decided upon.  Now that's pretty lame in my opinion.  Anybody else
wonder why that scene seemed so tacked-on and unnecessary?  All that
commercial hype and 15 seconds of camera time...  Decide on a car and write
it into the script ya wankers!

Dan Sinclair
1988 Audi 90, 68K mi.
Photo and details online at:
http://131.107.68.28/a4.org/registry/details.asp?car=761

-----Original Message-----
From: owner-quattro@coimbra.ans.net
[mailto:owner-quattro@coimbra.ans.net]On Behalf Of Chris Dyer
Sent: Thursday, February 25, 1999 10:07 AM
To: h93young@creighton.edu
Cc: quattro@coimbra.ans.net
Subject: bmw/audi financing movies


BMW (and others) don't really "finance" movies per se.  In showbiz we
call it product placement (Example: Hmm...That Coke can sure is
prominent in this nude love scene...).

Essentially, depending on the deal struck between vendor & studio &
producers, a company can get exposure in exchange for cash and/or
product.

The last 2 bond films brought this to a new high (or low) by doing joint
marketing agreements, going beyond just product placement.  BMW, Omega
watches, Nokia n' more all were mentioned, as was the bond film in their
advertising.  Just what we want, TV for $8!

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