bmw/audi financing movies

["Chris Dyer" <chrisdyer@hotmail.com>]

BMW (and others) don't really "finance" movies per se.  In showbiz we 
call it product placement (Example: Hmm...That Coke can sure is 
prominent in this nude love scene...). 

Essentially, depending on the deal struck between vendor & studio & 
producers, a company can get exposure in exchange for cash and/or 
product.

The last 2 bond films brought this to a new high (or low) by doing joint 
marketing agreements, going beyond just product placement.  BMW, Omega 
watches, Nokia n' more all were mentioned, as was the bond film in their 
advertising.  Just what we want, TV for $8!

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