Re: bmw/audi financing movies

["J. Kris Baca" <kris.baca@nwa.com>]

lets not forget the 20k bottles of Perrier scene which was just
shameless.  Hopefully this crap has the same effect on all of you as me:
boycott the product!  A little is ok, but 20,000 bottles of Perrier? 
Covering every inch of the movie screen?  No wonder JB is so wealthy.

Chris Dyer wrote:
> 
> BMW (and others) don't really "finance" movies per se.  In showbiz we
> call it product placement (Example: Hmm...That Coke can sure is
> prominent in this nude love scene...).
> 
> Essentially, depending on the deal struck between vendor & studio &
> producers, a company can get exposure in exchange for cash and/or
> product.
> 
> The last 2 bond films brought this to a new high (or low) by doing joint
> marketing agreements, going beyond just product placement.  BMW, Omega
> watches, Nokia n' more all were mentioned, as was the bond film in their
> advertising.  Just what we want, TV for $8!
> 
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