RE: bmw/audi financing movies

["Stanton, John" <JStanton@newsamerica.com>]

I don't know about the filming sequence but BMW's Promotion agency won a
Reggie for the best consumer promotion of the year.

JJS



> -----Original Message-----
> From:	Dan Sinclair [SMTP:sinclair@prospro.com]
> Sent:	Thursday, February 25, 1999 2:18 PM
> To:	Chris Dyer
> Cc:	Audi List
> Subject:	RE: bmw/audi financing movies
> 
> >Just what we want, TV for $8!
> 
> Indeed.  One of the most gratuitous product placement films I've seen thus
> far is Armageddon.  BMWs, softdrinks, Recarro seats in a lunar rover?!?
> They even used uplights to illuminate the white Recarro lettering on the
> seatbacks in an otherwise dark cockpit scene.  Big business - makes for
> some
> goofy scene content though.
> 
> This may be bunk, but I heard that the BMW Z3 placement in Goldeneye was
> so
> brief because the producers of the film held out for the highest bidder
> before shooting the scene.  They actually filmed the BMW scene dead last
> in
> the production because they weren't sure if it was going to be a BMW or an
> Aston Martin or a Lotus.  Thus, no car chase in the BMW and no BMW in the
> opening scene because all the other filming was done by the time the
> Bimmer
> was decided upon.  Now that's pretty lame in my opinion.  Anybody else
> wonder why that scene seemed so tacked-on and unnecessary?  All that
> commercial hype and 15 seconds of camera time...  Decide on a car and
> write
> it into the script ya wankers!
> 
> Dan Sinclair
> 1988 Audi 90, 68K mi.
> Photo and details online at:
> http://131.107.68.28/a4.org/registry/details.asp?car=761
> 
> -----Original Message-----
> From: owner-quattro@coimbra.ans.net
> [mailto:owner-quattro@coimbra.ans.net]On Behalf Of Chris Dyer
> Sent: Thursday, February 25, 1999 10:07 AM
> To: h93young@creighton.edu
> Cc: quattro@coimbra.ans.net
> Subject: bmw/audi financing movies
> 
> 
> BMW (and others) don't really "finance" movies per se.  In showbiz we
> call it product placement (Example: Hmm...That Coke can sure is
> prominent in this nude love scene...).
> 
> Essentially, depending on the deal struck between vendor & studio &
> producers, a company can get exposure in exchange for cash and/or
> product.
> 
> The last 2 bond films brought this to a new high (or low) by doing joint
> marketing agreements, going beyond just product placement.  BMW, Omega
> watches, Nokia n' more all were mentioned, as was the bond film in their
> advertising.  Just what we want, TV for $8!
> 
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