Re: new Audi's

[quk@isham-research.demon.co.uk (Phil Payne)]

In message <37AAACB5.1E5AE4BE@sre.sony.com> Chris Dyer writes:

> Last, the reason Jettas and Passats are moving "upscale" is part of the
> whole Piech plan. (Head honcho of the whole gig)  Look in magazines for
> articles about him & interviews with him.  His plan is to possibly have
> another model down scale in the Audi line (already in Europe, the A/S3)
> and move VW up (Passat w/more luxury stuff & bigger motors).  His idea
> is to have Audi be the "sporting luxury" maker going against BMW and VW
> go against *gulp* Mercedes.  IMHO, I think in THIS country it's best to
> keep VW competing with Toyota, Chevy, etc., but it's not my company.

Piech has even indicated the traditional Rolls-Royce market as a target
for Volkswagen.  BTW - _A2_ is the current 'hot topic' in Europe.

--
 Phil Payne
 UK Audi quattro Owners Club
 Phone: 0385 302803   Fax: 0870 0883933