Re: new Audi's

[PlyBoyDoct@aol.com]

In a message dated 8/8/99 1:55:07 AM Pacific Daylight Time, 
quk@isham-research.demon.co.uk writes:

> > the whole 'VW is aimed at M-B' thing is more PR positioning / marketing 
> than
>  > substance.  he wants to move the brand awareness of potential buyers 
> upscale more
>  > than real intending to build $50-100k luxury cars.  a perfectly valid PR 
> move,
>  > given that the historical perception of VW in the US has been
>  > _cheap_transportation_ more than quality transportation.
>  
>  You may be in for a _REAL_ surprise.

PR real intention is to build a 50k dollar car.  I mean, what expensive car 
company has a car worth the money?  Do you think that PR will have a car that 
is in the same class as the M-B and still be affordable?  I doubt it.  Take 
RR for example.  Sure its a hand made car and its one of a kinda, but what 
sets it apart from M-B except the 30-40k difference in price.  We american 
look at cars, not in quality of in price.  ie. "Oh my GoSH!  Thats a RR!"  So 
the styling of the RR is ugly(IMO) and its nothing but a status that "Yes I 
own a RR".  I hope this makes sence, cuz I kinda spit that out kinda werid.

Jason C
89 200t10v
Redmond WA