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RE: New car discounts??
You guys are making me feel a little better about what I did Friday, then.
I put my deposit down on an A4 2.8Q (5-spd manual.) I had to order because
I wanted Onyx interior with the Santorin blue. The dealer will let me buy
it for 6% over invoice. I tried to get an extra set of snow wheels, but
that failed. However, they'll let me buy a set through Tire Rack for their
price. They'll even let me swap the new 10-spoke sport pkg. rims with the
old 7-spokes if they still have the '99s on the lot. I guess I didn't do
too badly then. Now, if I can sweat it out for a few months!
dB
>>-----Original Message-----
>>From: Michael Williams [mailto:mike@urquattro.com]
>>Sent: Sunday, August 15, 1999 9:58 PM
>>To: Jeff Goldberg; Dan Simoes; qlist
>>Subject: Re: New car discounts??
>>
>>
>>Jeff Goldberg decided to speak these words:
>>
>>>Looks like the best you can do in this area is about 5%
>>above invoice.
>>>Pretty decent discount for a hot selling car. Also looked at
>>Maximas. Most
>>>dealers refuse to discount at all. What a joke!
>>
>>
>>Ya know....
>>
>>As a VW/Audi salesman, i have a pretty unique perspective on
>>the buying
>>and selling experience. That said, 5% is pretty good, i dont deal in
>>percentages, i have seen A4's go for as little as 500 over
>>invoice at my
>>store, although 1500 is the usual low deal...
>>
>>but as far as sticker price being what you pay, big deal...
>>That is what
>>the MSRP is, as in manufacturers suggested retail price.
>>Yeah, i have no
>>problem with haggling a bit, it gives me something to do,
>>but, i have had
>>people offer me, in all seriousness, invoice cost for some cars. Im
>>sorry people, but i make my living off of the profit on these
>>cars, which
>>surprisingly, isnt all THAT much.
>>
>>I actually make alot more selling VW's than audis. That is
>>the way that
>>the commission schedules work out.... For me, a good deal is if the
>>dealer gets about 1500-2000 dollars profit off of a car,
>>depending on the
>>car...that gets some sort of discount for the customer, and
>>some sort of
>>profit for the dealer. It costs ALOT to own a dealership. A
>>statistic i
>>learned: for each person, buyer or not, who walks through
>>the door, it
>>costs about 600 dollars or so for that person... Figure that
>>maybe 40%
>>on a good day will actually buy a car, that doesnt leave much profit
>>margin does it? Figure that the salesman gets 25-30% of the
>>gross, and
>>then paying the manager part, the general manager part, the finance
>>manager part, any bonuses on top of that. Then you have to pay
>>secreteries, book keepers, and whoever else works there...
>>
>>Some cars will be given away. Brand new models, silver cars, 1.8t 5
>>speeds w/ sport package, A4 Avant 1.8t's and silver jettas,
>>and VR6 VW,
>>will not. We want sticker on any silver jetta, no matter what the
>>equipment level. And we get it. If you want a color or something
>>specific, especially if it isnt all that common, be prepared
>>to pay the
>>initial asking price for it... But, if you are willing to
>>take something
>>less hot, and something that is in stock, then we can talk a
>>good deal...
>>
>>That is the inside from where i sit...i make my money selling
>>cars, and
>>when i ask above sticker, it basically asks the customer to
>>pay for my
>>time with them. I spend about 75% of my day talking to
>>people who have
>>no intention to buy a car, who want to just play around with
>>the cars, or
>>waiting for people toshow up. If im lucky, i have maybe 4-5 good
>>prospects a WEEK. If they all ask invoice, i make 150 a pop...that
>>doesnt make too much money for me does it? Im sorry, but
>>selling cars is
>>still a business and money still has to be made...
>>
>>if that pisses you off, sorry.....i will give good deals to
>>people i know
>>and are friends with, that is no problem, but i cant give
>>every car away.
>> I would simply starve if i did....
>>
>>
>>
>>later...
>>
>>Michael Sheridan Williams
>>San Francisco, CA
>>ICQ# 11740998
>>1983 UrQuattro, MC--1.8 BAR, borla, 2B Coilover, 16x7.5 OZ
>>Mito's w/ Yoko
>>A520's, Cibie H4/H1's, K&N (blah)
>>1985 4000S Quattro, Koni Yellows/Coilover (2B), strut brace,
>>Sport 8000
>>Tires, K&N
>>http://members.aol.com/daserde2
>>