RE: Why is this sooo expensive?...(Re: M-Lad business practices?)

[Paul Nicholson <paul@eisusa.com>]

At 19:34 -0500 11/29/99, The PC Handyman wrote:
>
> >
> > Then stick it in the mail. It doesn't have to cost $375-$550 to profit
> > > adequately from this.
> >
> > There isn't much profit at these prices given the very low volume.
>
>OK, if the install is laborous, I would concede. But it's still alot of
>money (to some people, and especially given the value of the car).

Well, I don't specifically know what memory chip they are using but the chip itself likely costs well under $5.00 if that makes you feel any better.

When the product is intellectual, the cost is the design, development and marketing, not production.