Volkswagen to Overhaul Audi Brand

[Darrell Adams]

>> It seems Audi customers finally noticed they
>>have been paying a premium for what amounts to a VW with
>>a nice option package. (It's not for nothing I've held onto the
>>ol' I5.)

Paying a premium?  I'd say it's the same concept, but rather the opposite
effect!

now, I know this isn't EXACTLY the same, BUT:
In shopping for a new car, there were several factors I knew. I wanted 4WD,
performance, 4 doors, decent price, well made car.

The Celica was a bit small, two doors, and hard to find.
The Gallant was even harder to find, not the greatest handling.
the 325ix was way too pricey, but could have been pretty cool
Volvo? too ugly and way too much money. (too new a car)
Subaru? c'mon! didn't you read the list? WELL MADE CAR- is isn't!

Ok, I wasn't really serious about any of those, just tried to be 'open
minded' about makes, so I looked into them a bit.

Basically, I thought the new Passat 4motion would be cheaper to insure, and
perhaps purchase, than a few year old A4 quattro.  I was wrong. I went
hunting for a '97 A4 Q, and ended up with a '99 at a bargain compared!

I think it's more than just trim, too. Really, the bottom line is the
article is absolutely right. Audi and VW have met in the middle, and need
more separation of platforms.  I also think they need to group VW and Audi
together more!  I bet more people would buy an Audi over a VW, if they
realized it was the luxury line of VW! Most the people I know, were really
surprised when I told them. I love showing parts from any of my cars, with
both symbols on them. Jettas, passats, golfs are all too expensive, too
much.  Wasn't it car and driver that compared the Focus, Civic and the GTi
for the hottest hatch of '02, and the GTi didn't win because it was a
'muscle hatch', and no longer on the same level. Yet they said it was the
best value, the best power, and the best handling... even though the focus
won!

'89 90Q
'90 G60
'99 1.8TQ


Darrell Adams
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