Audi logo "facelift"?

[Antti Piirainen]

Huw Powell wrote:

> And, yeah, the new rings look cool, but the ariel (or whatever) font is 
> totally lame compared to the "quattro" font.

The observed sans serif font is the same that the company has been using 
for a few good years in all of their public material. So, in sense, the 
text portion of the logo has been reduced from "something special" to 
"something common". This is what I believe they wanted to express in the 
first place and give more focus on the rings. I personally think they 
could've just completely dumped the text.

Also, the outdated but historical typeface of the old Audi logo is not 
at all similar to the old "quattro" typeface.

--
98 A4 1.8tqas
Antti Piirainen