Audi logo "facelift"?

[Huw Powell]

Antti Piirainen wrote:
> Huw Powell wrote:
> 
>> And, yeah, the new rings look cool, but the ariel (or whatever) font is 
>> totally lame compared to the "quattro" font.
> 
> The observed sans serif font is the same that the company has been using 
> for a few good years in all of their public material. So, in sense, the 
> text portion of the logo has been reduced from "something special" to 
> "something common". This is what I believe they wanted to express in the 
> first place and give more focus on the rings. I personally think they 
> could've just completely dumped the text.

Yeah, that's good marketing for a high-end car company - "something 
common"...

> Also, the outdated but historical typeface of the old Audi logo is not 
> at all similar to the old "quattro" typeface.

Not sure I understand you, but I think you mean the 100-year old "Audi" 
logo is not like the "quattro" typeface?

I love that fat "A" and the funky "d".  But I also suspect the old 
typeface was getting harder and harder to use on trunk lids. And might 
have looked "dated" to current buyers?

-- 
Huw Powell

http://www.humanspeakers.com/audi

http://www.humanthoughts.org/