Audi logo "facelift"?

[Antti Piirainen]

Huw Powell wrote:

> Yeah, that's good marketing for a high-end car company - "something 
> common"...

Indeed. I think the Auto Union rings make a good focal point, but they 
do not need to be amended by something that is less attractive and has a 
sanitary feel to it. :)

> Not sure I understand you, but I think you mean the 100-year old "Audi" 
> logo is not like the "quattro" typeface?

Exactly. Excuse my French.

> I love that fat "A" and the funky "d".  But I also suspect the old 
> typeface was getting harder and harder to use on trunk lids. And might 
> have looked "dated" to current buyers?

It does look dated, there's no denying it. In a few decades it might be 
"hip" again, though. :)

--
98 A4 1.8tqas
Antti Piirainen