[urq] I wish we had more members...

Robert A Dupree robert.a.dupree at jpmchase.com
Wed Feb 17 09:26:53 PST 2010


Echoing Ed's comments - I have also given up wishing that Audi were proud of its non-racing brand-history akin to what Mercedes is.  That pride could translate into long-term support, or just marketing.  Either would be an improvement.  I often wonder why with a slogan of Vorsprung durch Technik; there's rarely if ever campaigns talking all the Audi innovations since the earliest days.

Part of what may be our own downfall as an enthusiast-group is that our love for the brand's cars begins much later in the company's history.  Porsche, BMW and Mercedes people LOVE their 50's, 60's and 70's cars.  There are very few Audi cars before '81 that I love enough to keep one alive.  I'm not saying there are no good Audi-brand vehicles from back then - but far, far fewer than P/B/M.

Rob D.

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