Re: Why?

[Allan Jones <ampj@tiac.net>]

> On Mar 21,  9:56am, Mike wrote:
> > Just a quick question, but why do nearly all BMW drivers think that
> > their car will out handle and out pace anything else on the road?

	"Why?" Because in capable hands I think(IOW, do not know) MANY BMWs
WILL "out handle and out pace" ALMOST "anything else on the road." In
almost every single comparison article I've ever read, the BMW in
question will always be THE BEST HANDLING car of the lot. I think the
one comparison article that DIDN'T proclaim the BMW the 'BEST HANDLING'
car was the one in Consumer Reports, which, if I remember correctly,
stated the Cadillac STS to be the 'BEST HANDLING' 4-door. ;-) (that was
a JOKE everyone, O.K.)

Dan Masi wrote:
> I dunno.  What really torques me off, though, is how Audi's marketing
> lets themselves be bullied by BMW's marketing.
> I mean, the latest BMW commercial is just *begging* to be slammed...
> It's a good commercial.  But it should've been an Audi commercial.
> It's clear that BMW is scared of Audi's comeback, and that their
> marketing is taking direct aim at Audi. And they're getting away
> with it.
> BMWs on ice.  Heh.  Like dancing elephants.

	Recently my local cable company was nice enough to change their channel
format to include(for FREE!) ESPN2, devoted almost entirely to hockey
and AUTO RACING!, and SpeedVision, a network with programming strictly
on fast planes, cars, bikes, and boats. I'm excited, needless to say.
But anyway.....
	The other day SpeedVision televised the American Auto Assoc.
Advertising Award show(??something like that??) and Best of Show/Year
was the Nissan 300ZX/doll/Van Halen ad, and rightly so. But what I want
to point out is(AUDI CONTENT | AUDI CONTENT | AUDI CONTENT) that
although recent Audi commercials are not bad, they are definitely NOT
excellent and/or award-deserving. Throughout the show, MB commercials
won gold awards time and time again for ads such as the 'Rhinos', the
'Cupids', the ones on the E420, etc. BMW also won conistently with their
new '5 series and yachts in the city' and others. I don't understand why
Audi continues to accept lame and tacky advertising schemes/series'
instead of spending some of their new-found money. It was quite obvious
Audi's ad agency wasn't even AT the stupid awards show, never mind
hoping to win. I am waiting for REAL commercials, not women in high
heels stepping out of SUVs and Audi wagons or bachelors moving out with
their cool Audi - GIMME A BREAK! Even the "way-cool-wicked-dude" A4 spot
is not that impressive. I could do better! And I say that with the
UPMOST in confidence. Yes, I think Audi's ads are THAT poor IN
COMPARISON to their competition's. SERIOUSLY! Just my NSHO.

Allan
Just catching up on the opinions.