Audi commercials [Was: Re: Speedvision]

[Elliott Potter <epotter@abraxis.com>]

I've only seen one effective Audi commercial, but I think it was by a
dealer...

Start out with a blank white screen.  An announcer starts going on about
the safety features of some (as yet unnamed) car--'It was the only car
in its class to get 5 stars as its safety rating--twice.' or something
like that, and the 'V' from the Volvo logo appears on the screen.  Guy
says something else and the 'o' appears, etc etc until the last thing he
says, which gets him to the second 'v'...then he says 'and which car was
this?'  The 'Volv' is erased and a big Audi logo comes up on the screen.
It was a great commercial, the first one I had ever seen that said "look
we're better than someone else" and it even included Quattro!  Only saw
it once though, I believe it was after the second time the A6 got 5
stars.
-- 
Elliott

"People in the computer industry use the word 'user,' which to them
means 'idiot.'" 
( Dave Barry )


four.rings@mcione.com wrote:
> 
> Dan Simoes wrote:
> 
> > Yes, and did you see the new A4 commercial that mentions Audis racing
> > and quattro being banned?  I almost fell over in shock.
> [...]
> It was especially frustrating to see how Volvo (my second
> favourite brand BTW) was cashing in on their quasi-AWD, being a
> totally new player in this technology.
> Every one knows Subaru=AWD=Safety. No one knows about quattro.
> Methinks one has to be a real marketing genius to hide the
> Quattro so well that an average Joe Six-Pack has no clue what it
> is. I only hope that Audi has finally fired that genius, judging
> by this last commercial.
> Keeping my fingers crossed...
> ************************************************************
> Igor Kessel
> '89 200TQ -- 18psi (TAP)
> '98 A4TQ -- nothing to declare
> Philadelphia, PA
> USA
> http://www.geocities.com/MotorCity/Garage/8949/homepage.html
> ************************************************************