[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Audi web site questionnaire



Hi all-

Remember the questionnaire on the Audi web site recently? Questions about
information management in the future, accessing mail and the WWW from your
car, buying online etc...

Anyway, I received the following yesterday. Don't mind the spelling errors...

Tom

------------------------

X-Sender:  (Unverified)
Date: Tue, 19 Jan 1999 11:20:22 +0100
To: umfrage@absolit.de
From: AUDI AG <werner.hamberger@audi.de>
Subject: results of questionaire
Mime-Version: 1.0

Thank you for your assistance when filling out our questionnaire!

As promised we send the most important results of the study to you:

The investigation of the AUDI AG for on-line use resulted in an amazing
professionalism in handling new media: 87 % of the asked ones use search
engine  and 73% recall current news from the Web several times a week.
Product informations are looked for more rarely, however two thirds of the
users have experience with online-shopping. The users see the largest
improvement requirement with the long loading time of websites. The
handling of computers represents no problem. News programmes are most
interesting on the radio. In a Browser in the auto the information
particularly of interest is on destinations and online-reservations. 82 %
could envisage handling their e-mails from the car if control works. This
study is however not representative: only 7.0% were women.

With the best wishes for 1999,

The questionaire team