RE: outclassed on the commericals

["Paul Wilson" <pwilson@ma.ultranet.com>]

> Meanwhile, the "zero to your heart" commercial just makes me want to
> heave(it was cute once.)  Audi has tried to bring back the "unfair
> advantage" commercial; it just isn't cutting the cheese vs. the
> 3-series commercials, which feature really snazzy(and damn near
> -perfect-) cinematography, snazzy music, etc.  Something about the
> view from a lead car, showing the front of the Beemer...blurry
> pictures from a racetrack don't work for me(the one exception to this
> is when the a4 comes flying out of a curve slipping almost sideways;
> THAT got my attention :)

I really like the cinematography in the Beemer commercials(especially since
they use IR sensitive film which is my favorite type of B&W).  However, I
think the Beemer commercials are geared towards stereo-typical American BMW
owners(ie. all image, no substance, latest fad following, slicked back hair
combing, label wearing, sales and/or marketing department working, shallow
attitude towards the opposite sex having Biff or Buffy).

The "unfair advantage" ad says good about Audi, sell the substance not the
style(not that the style isn't nice and not that Beemers don't have good
engineering).

Paul Wilson