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Re: new Audi's

To: Chris Dyer <dyer@sre.sony.com>
Subject: Re: new Audi's
From: John Cunningham <johnc@together.net>
Date: Sat, 07 Aug 1999 17:20:28 -0400
CC: quattro <quattro@audifans.com>, PlyBoyDoct@aol.com
References: <37AAACB5.1E5AE4BE@sre.sony.com>
Sender: owner-quattro@audifans.com

Chris Dyer wrote:

> <snippage> and move VW up (Passat w/more luxury stuff & bigger motors).  His
> idea
> is to have Audi be the "sporting luxury" maker going against BMW and VW
> go against *gulp* Mercedes.  IMHO, I think in THIS country it's best to

the whole 'VW is aimed at M-B' thing is more PR positioning / marketing than
substance.  he wants to move the brand awareness of potential buyers upscale more
than real intending to build $50-100k luxury cars.  a perfectly valid PR move,
given that the historical perception of VW in the US has been
_cheap_transportation_ more than quality transportation.

JC

References:
- Re: new Audi's
  - From: Chris Dyer <dyer@sre.sony.com>

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